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Initially used in a number of television advertisements and serials, the song was released as the album's lead single on October 17, 2005.
It was written and produced by Madonna in collaboration with Stuart Price, and released as the lead single from the album.
You must join forces with other brands and corporations.
You're an idiot if you don't." Billboard described the music as frothy, nonsensical and joyous. According to Slant Magazine, the song embodies some of Madonna's old hits, incorporating them into the song's pitched-upward vocals while presenting an archetypical key change/tonicization during the bridge.
Interspersed are scenes of people displaying their dancing skills in a variety of settings, including a Los Angeles residential neighborhood, a small restaurant and the London Underground. Madonna has performed the song in a number of live appearances, including as the finale number in 2006's Confessions Tour, a heavy metal-inspired arrangement in the 2008 Sticky & Sweet Tour and during the 2012 MDNA Tour where the singer performed the song while slacklining. We said 'yes' this time because we admire Madonna so much and always have done. That is not bad going." The song premiered in September 2005, during a television advertisement for Motorola's i Tunes compatible ROKR mobile phone.
The advertisement featured Madonna and other artists jammed in a phone booth.